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The Alex Hotel is owned and operated by a group of families with a diverse background in various culinary and beverage-related businesses, including brewing, distilling, winemaking, coffee roasting, and restaurants. They are passionate about hospitality and maintaining high-quality food and beverage offerings. The hotel also collaborates with local arts and cultural organizations, such as the Art Gallery of WA, Boola Bardip WA Museum, and others, to enhance guests' cultural experiences during their stay, with occasional in-house tickets available for shows.

This hotel offers air-conditioned rooms featuring flat-screen televisions. Complimentary wireless Internet access is available to keep you connected. Bathrooms have showers and complimentary toiletries. Conveniences include phones, as well as complimentary bottled water and irons/ironing boards.

The Alex Hotel offers a mezzanine floor for guests with exclusive access, featuring a complimentary continental breakfast with house-made gluten-free granola, freshly baked bread and pastries from Bread in Common, and locally roasted coffee from Good Seeds. The mezzanine also serves as a cozy spot throughout the day, suitable for socializing, impromptu meetings, and relaxation. Guests can enjoy complimentary coffee and tea facilities, explore diverse books and changing artwork, or listen to vinyl records on an in-house record player. The Lobby Bar, located on the ground floor, offers barista-made Good Seeds coffee, local loose-leaf tea, and a selection of beverages from local producers connected with the Alex, including organic wines from Stormflower Vineyard, beers from Little Creatures, Boatrocker, and Bristol’s Lost and Ground, as well as spirits from Hippocampus, a small distillery founded by the Alex owners. The Lobby Bar features custom terrazzo bar tops, brass furnishings, and an eclectic decor, providing a sanctuary in the vibrant atmosphere of Northbridge. Guests can also enjoy stunning views of Perth CBD from the private rooftop terrace, perfect for afternoon drinks or sunset cocktails. They can bring drinks from the Lobby Bar upstairs or opt for rooftop "room service" with access to the full menu and extensive wine list from Shadow Wine Bar & Dining Room. Shadow Wine Bar & Dining Room, located next door on William Street, offers a grand vaulted dining room with classic Italian fare, cocktails, and a carefully curated wine list, making it a haven to escape the bustle of Northbridge.

Guests can enjoy exploring the city using the hotel's complimentary fleet of bicycles, available free of charge. The hotel encourages guests to take advantage of this offer and discover the city via pedal power, with the hotel's team available to provide information on their favorite cycle routes.