As a limited-service hotel brand the property focuses on high quality basics- a 5-star bed and powerful showers, housed within a clean and secure environment, always located centrally, all at extremely affordable prices. It keeps costs low by eliminating the traditional hotel full service facilities like meeting rooms, swimming pools, gyms, Spas and room service.
The hotel is strategically located in the dining and shopping hub of George Town, Penang's capital, 5 minutes from George Town's heritage sites and 5 minutes from Komtar, Penang's tallest building offering spectacular views.