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This unique 80-guestroom property, spread over four floors with seven inspiring event spaces, destination restaurant and bar, is the shared aesthetic ideal of Andy Thrasyvoulou and New York designer Karim Rashid. Built in 2008, the air-conditioned building comprises a lobby, 24-hour reception and check-out service, café and conference facilities. Guests can also make use of a hotel safe, lift access and WLAN Internet access. Room service and laundry service are available for a fee.

Karim Rashid's signature curves and free-flowing lines are evident throughout the guestrooms and bathrooms. With beautiful curved walls, a unique design feature and a bed that is as aesthetically pleasing as it is inviting, an exciting fusion of comfort, design and progressive style is created. The rooms come with a shower, double bed, hairdryer and ironing set. Guests can also make use of a minibar, satellite/cable TV, tea and coffee making facilities and safe. Air conditioning and central heating are provided in the rooms.

The hotel offers a delicious continental buffet breakfast with fresh juices, mouth watering pastries and a wide selection of offerings. Lunch à la carte is also served, as are perfect evening cocktails.

Guests are invited to relax in the Bloomsbury library, where they can find computers with free high-speed Internet access all day and night. The energy zone, next to the library, is a mini-gym containing cardiovascular machines and exercise mats, while the modern day jinja is an oasis of tranquillity and indulgence, where guests can experience treatments designed to relax the mind, rejuvenate the body and revive the soul. Additional fees may apply to all.

By Car: Head to Brighton on the A23 London Road. This road runs all the way up to the M25. Upon arriving in Brighton on the A23, Brighton Pavilion is on the right. Take an immediate right turn there onto Church Street and drive past the Brighton Pavilion. The hotel is on Jubilee Street which is the first road on the right.