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This boutique accommodation is designed with contemporary eclecticism in mind. Through the influence of feng shui and cutting-edge design by Conran and Partners this accommodation offers its own unique take on service and style. The 4-storey main building was renovated in 2008 and comprises 78 rooms, a lobby, 24-hour reception and check-out service, bar and conference facilities. Other amenities include air conditioning, hotel safe, lift access, WLAN Internet access and room service. Laundry service is also available for an additional fee.

The modern, en suite rooms each include flat screen TV with satellite channels, tea and coffee making facilities, an exotic array of teas and coffees, snack tray with a great selection of treats and drinks (fees may apply), complimentary newspaper, complimentary magazine, Aveda blends, music on arrival and hairdryer. Rooms come with a shower, double bed, radio, hifi, minibar and safe. Guests can also make use of Internet access, air conditioning and central heating.

The hotel has two outlets serving food and drink throughout the day. My Bar is the more informal serving breakfast, lunch and dinner in addition to a wide range of cocktails and of course a full bar. Open to non residents, the bar can become very lively at lunchtime and during the early evening.Yosushi serves Japanese cuisine in a high tech, entertaining environment. This restaurant is particularly popular with locals after office hours.

The modern day jinja is an oasis of tranquillity and indulgence, where guests can experience treatments designed to relax the mind, rejuvenate the body and revive the soul. Additional fees may apply.

By Tube the hotel is located in less than a 5 minute walk from Tottenham Court Road and Goodge Street tube station.