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The building's striking exterior is something of a Bloomsbury landmark. Step inside and you'll notice a refreshingly spacious feel to the public areas and 174 bedrooms, and an atmospheric ambience that reminds you this is no corporate formula. With design that doesn't compromise on comfort and a commitment to intelligent technology - including complimentary wireless throughout -it is fast becoming the meeting place of choice for a new Bloomsbury set in the cultural heart of the capital.Guest services and amenities include business centre workstations, a well-equipped fitness centre and complimentary wireless internet access and Wi-Fi printing throughout

Bedrooms are generously spacious, each one accented by calming, muted shades and plush, tactile fabrics. Sleek flat screen TVs and complimentary high speed wireless come as standard. Bathrooms are clad in Sicilian marble with invigorating power showers. With sweeping views across the Bloomsbury skyline to the columns of the British Museum, two luxurious suites follow the curves of the building's graceful turret.

A cool and intimate space, with a menu showcasing the finest seasonal British ingredients. Natural, earthy tones lend an informal vibe, creating a relaxed and deeply comfortable environment equally good for brunch or morning coffee, working lunches, dinner, drinks and cocktails. Head chef Redmond Hayward has many culinary accolades to his name, with renowned gastronome Egon Ronay describing him as a "fine culinary artist with an unfailing sense of which flavours really work together".

By Car: From London Heathrow Airport - Depart. At the roundabout, take the first exit onto Bolton's Lane. Turn left onto Bath Road A4. At the roundabout, take the first exit onto The Parkway A312. At the roundabout, take the fourth exit onto Slip Road (M4 J3). Continue onto M4. Continue onto Great West Road A4. At the roundabout, take the second exit onto Great West Road A4. Continue onto A4. Bear left onto Brompton Road A4. Bear right onto Knightsbridge A4. Continue onto A4. Turn left onto Piccadilly Circus A4. Continue onto A4. Turn left onto Charing Cross Road A400. Continue onto A400. Turn right onto Great Russell Street. Turn right onto Bloomsbury Street A400. Arrive.